FMI

Removing the Pain of Recruitment

They say looking for a job can be a full time job, but so too can filling the position. There is much debate about the value of using an external resource to help you fill your vacancies. Anyone who has been in the game for long enough has probably tried a mix of both, with […]

Mystery Shopping mistakes to avoid.

On the face of it, mystery shopping programmes may seem deceptively easy to run. But to get accurate, reliable information that you are able to use, requires seamless coordination, individual accuracy, and military like planning. The larger the programme the more arduous it can be to manage. Here are some pointers to help avoid any […]

How technology is changing the call centre

As the world continues to progress into the data-driven age, customers are increasingly time poor and as such, they relentlessly pursue tools that provide instant answers with the fastest response times. In retail, the speed and effectiveness of how an issue or question is addressed shapes the consumer’s overall perception. When calls or questions are […]

Job Fair! Due to expansion we have an additional 25 positions to fill!

Want to work for an award winning Sales & Marketing agency? With over 22 years experience we are Ireland’s leading Field Management agency working with great brands – nationwide. We have an additional 25 positions available from sales, demos, merchandising, sales coach etc etc. Come along to our Job Fair event this Thursday, meet us, […]

Announcement! Finalists at prestigious FMBE London Awards!

Our team have been successfully shortlisted for 3 categories at the prestigious London FMBE (Field Marketing and Brand Experience) Awards 2017! We will be flying over to London on the 19th October with our clients to hopefully claim, for the third year in a row, the winning trophies! Follow us on twitter & Instagram to […]

Instore demos – Aligning online and offline

  Although the rise of online digital sales has challenged the brick and mortar retail stores, the fact remains that people buy from people and the need to ‘try before they buy’ is as prevalent today as it has always been.  As a result, in-store demos have become an increasingly popular way for brands to […]

How Mystery Shopping can give you your competitive advantage

The one thing we can be sure of is that change is certain. As much as we would like to ignore it, we know that those who don’t move with the tide get left behind. Catching up can be an expensive and sometimes futile undertaking. So we keep up.  But for brands, it’s not just […]

Merchandising strategies to encourage the impulse to buy.

Since the 1950’s retailers have strategically placed inexpensive goods near the checkout counters to tempt customers into buying them. The positioning of these goods is important as it’s a well-known fact that will power decreases as shopping fatigue sets in. These small inexpensive items tap into our psychological conditioning, giving us a boost of the […]

Coaching Sales Teams to become Sales Champions

Working in a fast paced, results focused sales organisation can be extremely challenging and it’s up to managers to manage, motivate and coach their teams to deliver the best possible results for our clients. FMI recently won two prestigious awards at the highly competitive Irish Sales Champion Annual Awards for the work they did on […]