Super Valu instore demo mindsets

Having operated in the field marketing space for over 20 years, FMI have worked with some of the largest retail brands, arranging in-store demos and driving in-store sales. One such example is Super Valu. It is the largest super market chain in the Republic of Ireland. It was founded in 1979, and currently has over […]

FMI – Winners at Irish Champion Sales Awards!

Huge congratulations to our winning teams! Last night we won 2 prestigious awards at the annual Irish Sales Champion Awards 2017 event. Our first award was “Champion Outsource Sales Partner” recognizing our strong relationship and results with Electric Ireland & Nespresso and secondly “Champion Field Sales Team” recognizing our superb performance and relationship with Electric […]

FMI shortlisted for the Irish Sales Champion Awards 2017

Congratulations to our team members shortlisted in this years Irish Sales Champion Awards 2017. FMI are shortlisted in no less than 4 categories! Our colleagues working in partnership with Electric Ireland and Nespresso are looking forward to attending the awards this Thursday evening taking place in The Guinness Storehouse. Best of luck to all finalists! […]

The 10 Benefits of Mystery Shopping

In an increasingly competitive market more organisations are choosing to deliver service excellence as a strategic differential. A survey done by American Express revealed that customers are willing to pay up to 13% more with companies they believed provided excellent customer service. For many brands the challenge lies in gaining unbiased, consistent knowledge and insight […]

Tailor-making Mystery Shopping to suit you.

If you have ever wondered about a Mystery Shopping programme but have been unsure of how to you could most effectively make use of this service? Look no further. Mystery Shopping can be tailored to deliver results for any business, whether its face to face, undercover shopping in stores, or telephonic enquiries or bookings online. […]

Divulging the Unknown Opportunities of Customer Support Centres

At FMI we understand the value of effective and consistent customer support. Our customer service centre is geared to provide brands with the most highly skilled telesales agents who are trained to effectively communicate with customers and to deliver results for our clients. Unlike the outdated traditional idea that customer support centres may conjure up […]

FMI Senior promotion announcement

FMI are delighted to announce the appointment of Melody Chinamasa to Account Director having previously held the role of Senior Account Manager within the company. Melody a Zimbabwean national joined FMI in 2008 as a Brand Ambassador and has rose through the ranks to his current position to date. Melody joins a long list of […]


Brands and retailers face the ever increasing challenge of breaking through the competing noise to engage with shoppers. The practice of holding in store events continues to be one of the most effective marketing strategies to help them achieve increased sales at the point of purchase. FMI run in-store events for some of Ireland’s leading […]