How Mystery Shopping can give you your competitive advantage
The one thing we can be sure of is that change is certain. As much as we would like to ignore it, we know that those who don’t move with the tide get left behind. Catching up can be an expensive and sometimes futile undertaking. So we keep up. But for brands, it’s not just […]
Merchandising strategies to encourage the impulse to buy.
Since the 1950’s retailers have strategically placed inexpensive goods near the checkout counters to tempt customers into buying them. The positioning of these goods is important as it’s a well-known fact that will power decreases as shopping fatigue sets in. These small inexpensive items tap into our psychological conditioning, giving us a boost of the […]
Coaching Sales Teams to become Sales Champions
Working in a fast paced, results focused sales organisation can be extremely challenging and it’s up to managers to manage, motivate and coach their teams to deliver the best possible results for our clients. FMI recently won two prestigious awards at the highly competitive Irish Sales Champion Annual Awards for the work they did on […]
The Art of Selling – The growing demand for sales professionals
Imagine a career that could offer you flexibility, variety and uncapped earning potential. If that sounds appealing, then sales may be for you! Sales is not an obvious career choice, some of the best sales people ended up in sales by complete chance. There is a common misconception that great sales people are born not […]
Super Valu instore demo mindsets
Having operated in the field marketing space for over 20 years, FMI have worked with some of the largest retail brands, arranging in-store demos and driving in-store sales. One such example is Super Valu. It is the largest super market chain in the Republic of Ireland. It was founded in 1979, and currently has over […]
FMI – Winners at Irish Champion Sales Awards!
Huge congratulations to our winning teams! Last night we won 2 prestigious awards at the annual Irish Sales Champion Awards 2017 event. Our first award was “Champion Outsource Sales Partner” recognizing our strong relationship and results with Electric Ireland & Nespresso and secondly “Champion Field Sales Team” recognizing our superb performance and relationship with Electric […]
Job Fair this Saturday 17th June! Looking for a job?
We are hosting a Job Fair in our Dublin HQ this Saturday 17th June. Looking for a job? Join us from 11am – 2pm. Enter our draw to be in with a chance to win Android tablets, shopping vouchers and other cool stuff. Coffee on us! See you Saturday! Watchthisvideo!
FMI shortlisted for the Irish Sales Champion Awards 2017
Congratulations to our team members shortlisted in this years Irish Sales Champion Awards 2017. FMI are shortlisted in no less than 4 categories! Our colleagues working in partnership with Electric Ireland and Nespresso are looking forward to attending the awards this Thursday evening taking place in The Guinness Storehouse. Best of luck to all finalists! […]
The 10 Benefits of Mystery Shopping
In an increasingly competitive market more organisations are choosing to deliver service excellence as a strategic differential. A survey done by American Express revealed that customers are willing to pay up to 13% more with companies they believed provided excellent customer service. For many brands the challenge lies in gaining unbiased, consistent knowledge and insight […]
Tailor-making Mystery Shopping to suit you.
If you have ever wondered about a Mystery Shopping programme but have been unsure of how to you could most effectively make use of this service? Look no further. Mystery Shopping can be tailored to deliver results for any business, whether its face to face, undercover shopping in stores, or telephonic enquiries or bookings online. […]