FMI are constantly looking for bright, enthusiastic and experienced sales and merchandising staff to work in their ever expanding field force.

Photograph of FMI's stand that appeared in the Irish Times on 14th May 2012

Liam Molloy, General Manager, Electric Ireland; Charley Stoney, MD, FMI; Andrew Salter, Sales Manager, FMI

Following a competitive tender with a panel of three, Field Management Ireland (FMI) has been awarded a major field sales contract by Irish energy company, Electric Ireland (formerly ESB Electric Ireland) for 2012. The contract will generate a total of 100 jobs and will see FMI carry out all residential field sales activity for Electric Ireland this year.

The announcement follows a hugely lucrative partnership between FMI and Electric Ireland in 2011, which saw the launch of a vigorous field sales campaign throughout the country. FMI’s team of highly trained field sales representatives will be tasked with directly selling electricity and gas supplies to residential consumers. They will also be offering additional Home Energy services to consumers including gas boiler maintenance at reduced rates, attic and cavity wall insulation, and boiler replacement.

The sales team will be supported by a strong marketing campaign which has been successfully raising awareness of Electric Ireland’s offering since this Irish brand was launched last year. As a result of this new partnership contract, the brand expects to increase its market share amongst residential gas customers

Commenting on the announcement, Charley Stoney, Managing Director, FMI Ireland said; “At FMI Ireland we are thrilled to have been awarded the Electric Ireland residential field sales contract, we have spent many years perfecting the training, development and deployment of our direct sales teams. As a result, we have at our disposal over a thousand highly trained sales staff available countrywide, who can deal with a variety of customers including the lucrative residential market”.

On awarding the residential field sales contract to FMI Ireland, Liam Molloy, General Manager with Electric Ireland said; “Having worked with FMI on the launch of our Electric Ireland field sales strategy in 2011, we were hugely impressed by the quality and the professional attitude of their direct sales team. Electric Ireland made significant gains in 2011 exceeding sales targets nationwide and we look forward to continuing our partnership with FMI in 2012”.

FMI have always been leaders and innovators in the area of remotely based reporting technology, becoming the first field management company to utilise handheld units in the field and then the first to offer online reporting.

Gary Twohig, Managing Director, Samsung Mobile said: “The notion of hard working technology has never been more apt than with the use of our Samsung Smartphones by FMI. They are as versatile and flexible as FMI’s service and we’re pleased that they have set FMI apart from the competition.”

FMI’s RealTimeFocus delivers instant online reporting to clients including Kraft, Glanbia, PepsiCo, P&G, Boots and Tesco Finance, from a password protected website. In addition, clients can receive notification by email to inform them that their individual report is ready for viewing. The effect is to achieve great accuracy from the field, better outcomes and more meaningful results faster than ever before.

Conor Kilduff, non Executive Director, FMI with Charley Stoney, Managing Director, FMI

Conor Kilduff has been appointed Non-Executive Director at FMI, Ireland’s leading Field Management company. His key role as a member of FMI’s board of directors will be to add an innovative commercial and strategic insight into the overall offering of the company.

Conor joined FMI in January 2012 and is also currently the Sales & Marketing Director with the Keelings Group, an organisation that employs over 1,700 people across Ireland, the UK and the Netherlands.

Prior to commencing his role with Keelings, Conor worked for 24 years in Unilever Ireland where he held a series of sales and marketing positions.  In May 2009, he became Managing Director and Vice President, Customer Development where he was directly responsible for the Customer Development function with dotted line reporting of all other personnel based in Ireland. During his time as Managing Director with Unilever Ireland, he successfully guided the business through the economic downturn and fundamental shifts in the industry during 2009, delivering rapid change, volume growth and overall corporate market share gains.

“We are thrilled that Conor has joined the board of FMI.  The timing is perfect for the company as we start along the path towards achieving our five-year strategic plan.“ says Charley Stoney, Managing Director, FMI.  “His experience with such a large multi-national coupled with his knowledge of the Irish market will provide us with invaluable insight into our clients’ requirements.  We have no doubt that he will help hugely to further align our services with the needs of companies in today’s climate and will lend credence to the overall FMI offering.”

Shelf Life Interview – Jan 2011

]]> http://www.fmi.ie/home/?feed=rss2&p=1329 0 http://www.fmi.ie/home/?p=1314 http://www.fmi.ie/home/?p=1314#comments Sun, 06 Feb 2011 15:50:27 +0000 admin http://www.fmi.ie/home/?p=1314 Movers & Shakers announcement in The Sunday Business Post on … Read More >>

Shelf Life Xmas Survey – Nov 2010

FMI specialise in providing Sales Demonstration staff to match the brand profile and appeal to the target audience

Following a competitive tender in June this year, Superquinn has appointed FMI as its sole provider of in-store sales demonstrations and sampling activity.  FMI has had a relationship with Superquinn for over 10 years, which will be further strengthened through this partnership.

In response to market changes and consumer expectations, Superquinn reviewed its strategic approach to this crucial part of the shopping experience.

“FMI have shown that their thinking is aligned with ours in terms of providing a superior shopper experience, and their flexible, yet highly professional approach makes them the ideal partner to further enhance this aspect of Superquinn’s busy in-store sampling schedule.  We are looking forward to a very successful partnership with FMI.” says Paul Farrell, Head of Process and Supply Chain at Superquinn.

With its focus on quality fresh foods and reputation for great customer service, Superquinn stores are the perfect environment for tasting and product trial with consumers.  Furthermore, according to FMI, customers expect and enjoy this part of their shopping experience.  This partnership with FMI aims to considerably improve customers’ enjoyment and, more importantly, their uptake of Superquinn supplier products over the next few months and beyond.

ENDS

If you would like consumers to trial, sample or be educated on your products, please contact FMI head office: Fiona.wilkes@fmi.ie / 01 496 3399