Ethics is a word that tends to be associated with the finance sector to ensure appropriate business practices around controversial subjects, including corporate governance and...

Easter, a time of rebirth and renewal, is celebrated worldwide with various customs and traditions. While many associate the holiday with colourful eggs and fluffy...

Who doesn’t love a freebie? The novelty of being given something for nothing is an utter treat for consumers. For brands, the benefits of sampling can be...

A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot about how...

The request for customer feedback from brands can be found everywhere; from in-store to online and on social media. While customer service centres are set...

This article was first published on our partner agency site EFMP here. Christmas is upon us, and the streets are heaving with people eager to...

Visual merchandising is one of those terms that seems quite self-explanatory. Visual merchandising implies the visual display of goods. And while that is technically correct,...

As we hurtle towards Black Friday and all the chaos that ensues, it is worth reflecting on the power of price and its value as...

Who does not like receiving a Whatsapp message? We have family groups and friend groups, groups for baby showers, groups for birthdays, sport teams and...

As the saying goes: there is no pleasing everyone. And no matter how well thought out your brand strategy is and the customer touchpoints are,...