About Us

Launched in 1995, FMI is Ireland’s largest and leading independent field marketing company.

Headquartered in Dublin and supported by our Belfast office, the FMI field teams deliver award winning campaigns across a multitude of channels for a number of sectors including FMCG, Consumer Electronics, Drinks, DIY, Hospitality, NGO, Utility, Telco and Government.

Our flexible approach allows us to work with a wide variety of client partners, from smaller Artisan retail suppliers to large blue chip industry leaders. We are able to quickly scale our staffing requirements and regularly deploy over 850+ field staff on a weekly basis across the entire country. Our objective is to consistently deliver results and to forge long term partnerships with our clients

Our key services are Sales, Merchandising, Demos, Recruitment, Mystery Shopping & Retail Auditing along with our state of the art Customer Service Call Centre.

If you are looking to partner with the market leader in people field marketing within the Irish market, why not contact Gavin on gavin.spencer@fmi.ie to learn how we can deliver for your brand today!









Years in business


Mystery shops & retail audits carried out in 2017