A Day in the Life of a Merchandising Manager

A substantial part of FMI’s business is running large scale merchandising campaigns for brands such as Glanbia, Greenfield Eggs and Barry’s Tea to name a few. Jessica Doyle, Account Merchandising Manager at FMI gives us some insight into the busy, yet delicate, balancing act that is required to keep the well-oiled merchandising machine running optimally. […]

How can you minimise the Gender Pay Gap?

When the topic of the gender pay gap dominates the headlines, it is always disappointing to learn about the discrepancy in pay between men and woman across so many well established sectors. It is a stark and sad reminder that in our progressive, and  what is outwardly perceived as  being equal society, companies still discriminate […]

Managing and Motivating Sales Teams

The challenge with sales articles is that they often evoke mutters of “great in theory but not in practice”, because it is easy to say something, but so much harder to actually implement it to great effect. At FMI, sales is at the very heart of what we deliver for our clients. In the fast-paced […]

Augmented Reality v’s Virtual Reality In-store

If you have heard the terms augmented and virtual reality but don’t really know what they mean, then read further. Tipped to reach €87 billion in revenue by 2021, it is worth taking note of the advantages that these technologies provide for brands and retailers. What exactly is Augmented and Virtual Reality? Augmented Reality (AR) […]

Why invest in customer retention?

The lure of the well versed phrase “it is cheaper to retain a customer than to acquire a new customer”, implies a fixed correlation between increased levels of customer retention and revenue. While it is a well versed sales pitch, until recently there was very little economic proof to substantiate this claim. However, over the […]

New Year, New Job

The new job resolution The New Year starts with such promise, 365 days that have the unlimited potential to be filled with new and exciting opportunities. Certain that this year will be a good year, and to support our optimism, we make New Year’s resolutions of how we intend to better ourselves for the year […]

Why private labels are Simply Better

Ten years ago, retail Private Labels were typically regarded as products of a lesser quality, offered at a reduced rate.  Ten years on, the stigma associated with buying Private Labels has faded and the concept is booming. Retailers have employed a variety of strategies for promoting their Private Label, it is no longer only about […]

Consumers are channel agnostic.

This article was going to be titled “Online versus Offline – the war on retail” but it felt like the fat had been sufficiently chewed on this topic, and that sadly everyone had reached the forgone conclusion that offline was losing the battle. And who likes a story with a predictable ending? The reality is […]

Why big brands need to think small

Growth is always associated with thinking bigger. Growing customers, growing geographical locations and developing new and extensive product ranges. While the objective of growth is always done with the intention of remaining relevant, very few brands truly succeed at this. With the changing tide in retail, brands who smugly relied on their expanding network and […]

How do you rate your customer service?

The request for customer feedback from brands can be found everywhere; from in-store to online and on social media. While customer service centers are set up to deal with customer queries or complaints, how do we rate the level of service this service provides? Customer service is one of those duties that requires continuous improvement. […]