Blog & News
The very nature of the work we do at FMI, in order to deliver for our clients, means that we rely on a...
Throughout the year the retail calendar is sprinkled with opportunities for brands to leverage mini-season activations. In the first 6 months of this...
The annual Electric Ireland sales conference held at Croke Park was kicked off by Nicola de Beer, MD of FMI. She reminded...
This article was first published on our partner agency site EFMP here. Christmas is upon us, and the streets are heaving with...
Nothing unites us quite like food, and if you think about it, all big occasions centre around food: birthdays, weddings, funerals, Christenings, and...
With the rise of job boards and platforms like LinkedIn, it is understandable that many companies question the need for the use of...
In Ireland, we’re both blessed and cursed to have a low unemployment rate. For businesses, this means that competition for talent is rife....
As the saying goes: there is no pleasing everyone. And no matter how well thought out your brand strategy is and the customer...
It is hard to not be aware of the growing focus on sustainability. To be sustainable as a brand is a feel-good trend...
When considering how to gain competitive advantage instore, it could be easy to gloss over the merchandise marketing without considering the significant role...
The concept of demonstration is a successful method which is used to establish a reason of proof, to either clearly show or demonstrate...
The consumer goods market has multiple trends, such as health and a growing focus on sustainability, amongst others. These trends are dramatically influencing...
Field Marketing has long been relied upon as the trusted front line for brands looking to engage personally and directly with consumers. It’s...
The pace and complexity of customer service is heightened by a myriad of factors such as competitive and financial pressures and consumers’ expectations...
There has always been much debate as to the difference between sales and marketing. Some people are firm believers that they are one-and-the-same...
The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term...
