Blog & News
It is hard to not be aware of the growing focus on sustainability. To be sustainable as a brand is a feel-good trend...
When considering how to gain competitive advantage instore, it could be easy to gloss over the merchandise marketing without considering the significant role...
The concept of demonstration is a successful method which is used to establish a reason of proof, to either clearly show or demonstrate...
The consumer goods market has multiple trends, such as health and a growing focus on sustainability, amongst others. These trends are dramatically influencing...
Field Marketing has long been relied upon as the trusted front line for brands looking to engage personally and directly with consumers. It’s...
The pace and complexity of customer service is heightened by a myriad of factors such as competitive and financial pressures and consumers’ expectations...
There has always been much debate as to the difference between sales and marketing. Some people are firm believers that they are one-and-the-same...
The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term...
The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact...
A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot...
Great advertising, quality content, standout packaging, engaging social media, and enticing promotions will successfully drive awareness and brand values; however product demonstrations deliver...
Delivering excellent customer experience is something we are passionate about at FMI, and rightly so, as it is predicted to become more important...
It’s only natural to want to want to read a quick list of the top ten sales skills needed to be an excellent...
Online has been a great equaliser for businesses by making the access to target audiences and the reach of marketing communications available to...
Visual merchandising is one of those terms that seems quite self-explanatory. Visual merchandising implies the visual display of goods. And while that is...
With “experience” being a customer service buzz word, product sampling agencies are increasingly required to think creatively to produce memorable and distinct experiences...
