Blog & News
Who does not like receiving a Whatsapp message? We have family groups and friend groups, groups for baby showers, groups for birthdays, sport...
The evolution of POS and why it’s here to stay The term “Point of sale” is defined as the place at which a...
Thinking Beyond In-Store The boundaries of retail are shifting and the traditional parameters no longer apply. In-store now presents the dichotomy of both...
The Secret of a Good Mystery Shopping Campaign The objective of a mystery shopping campaign is to get an unbiased yet structured analysis...
Over the course of our lifetime it is not uncommon for people to change careers several times. The reasons for change are varied...
In a competitive business market with multiple customer touch points, having all employees feeling empowered to sell will increase sales, create security, opportunity...
We all know that retaining a client is less expensive than acquiring a new client. Yet, when it comes to increasing revenue, so...
Have you ever walked into a shop and been hit with an “aha” moment as you take it all in? If so, you...
Making a Case for Mystery Shopping It’s human nature to want to read reviews, consult and assess how others have performed before deciding...
Showrooming is not new It’s the retail model used in the automotive industry and for the sale of large product items like furniture ...
In business today, there is no room for mediocrity. Quality of customer experience has become the market differentiator in industries where products are...
As brands aim to build engagement with customers throughout an increasingly fragmented customer journey, customer support plays a pivotal role in enhancing the...
Sales can be very individual, the competitive, performance based aspect of the role can foster a very singular mentality. While the power of...
A substantial part of FMI’s business is running large scale merchandising campaigns for brands such as Glanbia, Greenfield Eggs and Barry’s Tea to...
When the topic of the gender pay gap dominates the headlines, it is always disappointing to learn about the discrepancy in pay between...
The challenge with sales articles is that they often evoke mutters of “great in theory but not in practice”, because it is easy...
