The Growing Demand of Outsourcing to Field Sales Marketing Companies

Oct 18, 2017

In recent years the outsourcing of non-core business services has become a preferred strategy by many businesses in order to maximise growth and profit.

While the term “outsourcing” may conjure up images of call-centres and back-office facilities based in remote destinations, it can also apply to field sales marketing companies based in the same location.

Sales is often thought of as a service that needs to be retained in-house. However, the risk of handing over the sales function is dwarfed by the reward of companies being able to make a 30% savings by outsourcing the sales function in addition, these companies show an increase in revenue and profit margins at the same time.

So how do you know if it would work for you?

Many organisations acknowledge that to reach their next level of growth they need to look outside of their organisation to help achieve this. This is particularly true if they are looking to expand into new geographical regions or with new products.

Using an outsource field sales marketing company often brings a fresh new approach that invigorates the brand and delivers results. The speed, flexibility and reliability of an outsource solution has increased the demand of outsourcing sales.

Outsourcing field sales marketing can have significant benefits:

Scalability & Market Responsiveness:

As many businesses experience periods of peaks and lulls, outsourcing allows you to scale up for busy periods and downscale for the quiet period without the HR admin. It means that with little to no lead time you are able to meet the demands of the market enabling you to take advantage of opportunities in a timely manner.

Market Knowledge and Quality Training

Outsource field sales companies operate across a variety of brands and sectors. They have extensive market knowledge and are able to share best practices. Their staff are all trained to overcome challenges and they have industry knowledge that helps improve performance.

Primed to Perform

Tasked with pre-agreed KPI’s there is a certain level of surety and predictability that using an outsourcing sales solution brings to your sales forecasting. Sales outsourcing offers clients a fixed cost of sale solution. They have access to specialist technology that ensures accurate reporting which often gives you greater insight and knowledge of your market and customers.

Reducing the Risk

The great thing about field sales outsourcing is that it can be done as an adjunct to your in-house sales teams’ activities or for a specific project. It can be on a large or small scale and the results are clearly measurable.

At FMI we have over 20 years’ experience working in partnership with our clients to help them achieve their sales targets. Get in-touch today to discuss how we can help you grow your businesses through outsourcing sales.