Demos

Demos

Sampleit.ie: Getting brands into the hands, homes and hearts of Irish consumers!

This week FMI are delighted to announce the launch of our new direct to consumer business model www.sampleit.ie sending tailored boxes of samples...

On the shop floor with Yvonne O’Neill

The very nature of the work we do at FMI, in order to deliver for our clients,  means that we rely on a...

Mini-season activation’s thrive on in-store demos

Throughout the year the retail calendar is sprinkled with opportunities for brands to leverage mini-season activations.  In the first 6 months of this...

The Unifying Power of In-store Food Sampling

Nothing unites us quite like food, and if you think about it, all big occasions centre around food: birthdays, weddings, funerals, Christenings, and...

The Value of In-store Demonstrations

The concept of demonstration is a successful method which is used to establish a reason of proof, to either clearly show or demonstrate...

How Product Demonstrations Can Impact Your Bottom Line

Great advertising, quality content, standout packaging, engaging social media, and enticing promotions will successfully drive awareness and brand values; however product demonstrations deliver...

How Experiential Product Sampling Agencies Raise the Bar

With “experience” being a customer service buzz word, product sampling agencies are increasingly required to think creatively to produce memorable and distinct experiences...

How to select in-store demonstrator agencies

The tussle about how to decide on hiring an in-store demonstrator agency is often (a) weighed up carefully to ensure that not only...

thinking beyond in-store

Thinking Beyond In-Store

Thinking Beyond In-Store The boundaries of retail are shifting and the traditional parameters no longer apply. In-store now presents the dichotomy of both...

The Rising Trend of Showrooming

Showrooming is not new It’s the retail model used in the automotive industry and for the sale of large product items like furniture ...

Why private labels are Simply Better

Ten years ago, retail Private Labels were typically regarded as products of a lesser quality, offered at a reduced rate.  Ten years on,...

Instore demos – Aligning online and instore marketing

  Although the rise of online digital sales has challenged the brick and mortar retail stores, the fact remains that people buy from...