Sales

Sales

sustainability

The brands they are a changing… to meet sustainability targets!

The brands they are a changing to meet sustainability targets!   In our recent article for European Field Marketing Partnership we discuss the...

Is price a sustainable sales strategy?

Is price a sustainable sales strategy?   As we hurtle towards Black Friday and all the chaos that ensues, it is worth reflecting...

Why all employees need to know how to sell

In a competitive business market with multiple customer touch points, having all employees feeling empowered to sell will increase sales, create security, opportunity...

Achieving greater collaboration in sales teams

Sales can be very individual, the competitive, performance based aspect of the role can foster a very singular mentality. While the power of...

Managing and Motivating Sales Teams

The challenge with sales articles is that they often evoke mutters of “great in theory but not in practice”, because it is easy...

Augmented Reality vs Virtual Reality In-store

If you have heard the terms augmented and virtual reality but don’t really know what they mean, then read further. Tipped to reach...

Why invest in customer retention?

The lure of the well versed phrase “it is cheaper to retain a customer than to acquire a new customer”, implies a fixed...

The Growing Demand of Outsourcing to Field Sales Marketing Companies

In recent years the outsourcing of non-core business services has become a preferred strategy by many businesses in order to maximise growth and...

Coaching Sales Teams to become Sales Champions

Working in a fast paced, results focused sales organisation can be extremely challenging and it’s up to sales managers to manage, motivate and...

The Art of Selling – The growing demand for sales professionals

Imagine a career that could offer you flexibility, variety and uncapped earning potential. If that sounds appealing, then a profession in sales may...

5 Top Tips for Field Marketing Sales

In an increasingly competitive market, brands rely on field sales marketing agencies to bring a truly distinct advantage to their products, particularly in...

Oh Baby! It’s a whole new avenue.

  Oh baby! It’s a whole new avenue. This article first appeared in the current March 2017 edition of Shelf Life Magazine. In...