In an increasingly competitive retail space, in-store product sampling offer brands a unique opportunity to cut through the noise and engage with customers in a fun and engaging way that creates brand awareness, builds loyalty and drives sales.

FMI specialise in producing and implementing highly effective in-store sampling by creating a compelling customer experience that brings your brand and products to life.

Where FMI differs from our competitors is in our people – we look to understand your brand personality so that we can then select the best staff from our nationwide database to best represent your product. We work closely with our field supervisors to ensure that all our demonstrations teams are trained in the most appropriate selling techniques and that they are familiar with in-store standards and latest health & safety regulations.

The teams are trained to be proactive in approaching and engaging with customers around the products they are representing in-store, ensuring that they provide a positive experience for the customer.

When you book an in store demonstration with FMI our package includes:

  • A nationwide Ireland solution including staffing & logistics
  • A highly trained and engaged in-store team
  • Enthusiastic sales focused staff who are matched to the brand they are representing
  • A nationwide team of field supervisors to ensure consistency of standards at all times
  • High end fixtures and customisable branding options
  • Additional buy-in at individual store level through existing relationships with key store personnel

View our Supervalu Rate Card 2020

FMI partners with the leading Irish retailers such as Dunnes Stores, SuperValu, Centra and leading independent chains. Our in-store demonstrations teams ensure that they help distinguish the brands that they represent from the rest.

If you want to experience outstanding results in-store, give us a call today to discuss how we can help!

To book an in-store demonstration in Dunnes Stores please contact: or call: 014 963 399.

Clients availing of our In Store demo services include: