Services

Merchandising

With an ever-expanding selection of products competing for basket share, finding ways to differentiate your products in-store has become increasingly competitive. Since our foundation in 1995, FMI has worked with multinational brands to constantly develop and implement effective merchandising strategies that allows brands to merchandise their products in such a way that stimulates interest and entices customers to make a purchase.

We offer a variety of merchandising services that include:

Visual merchandising

Our expert visual merchandising teams operate nationwide and are experienced in identifying strategic locations within retail outlets to maximise brand presence in- store. Utilising their local knowledge and store relationships they create the best possible opportunity for your brand to engage customers in-store.

Working on continually increasing efficiencies, our in-store merchandising teams strive to deliver excellence in execution that increases brand presence and delivers ongoing return on investment.

POS merchandising

Whether it’s by means of countertop displays or free-standing display units, the use of point of sale in-store is highly effective in carving out space in a busy retail environment to grab consumer attention. Our merchandising teams are perfectly equipped to install POS across all retailers nationwide and are skilled at identifying and negotiating for additional on floor space wins. POS merchandising is a constructive mechanism to help launch new products into the market and to drive sales.

Digital merchandising:

For companies operating in omnichannel retail spaces, being able to track price promotions online for your brands, as well as for your competitor brands, gives you tremendous insight into pricing strategies across retailers and brands. Our Digital Merchandising System tracks core metrics for brands across multiple retailers online, delivering informative daily / weekly or monthly reports that help guide pricing strategies and ensure consistency of your agreed pricing strategy with retailers.

Our retail merchandising services which include:

  • Large nationwide merchandising activity across all major retail groups.
  • Smaller, tactical merchandising blitzes that allow for maximum impact around key trading periods & promotional activation.
  • Syndicated merchandising service across non-competing brands.
  • Category plan and re-planogram installations.
  • Store refits, including removal of all old products & fixtures and installation of new fixtures, fittings and planograms.
  • POS installation in support of NPD launches, promotional activity and brand awareness.
  • Bespoke installations including window displays, FSDU’s, signage & floor installations.

Why FMI?

Find:

For over 25 years FMI has built extremely strong relationships with retailers on a national scale. Our teams geographical reach coupled with local knowledge and reputation helps to find and take advantage of opportunities for our client partners. We are a proactive, solutions orientated business that constantly look to find opportunities, online & offline, that align with their wider business goals and strategies.

Manage:

We have executed merchandising campaigns for over 25 years and we are well equipped to manage all logistics, training, people, and back office service requirements to run effective in-store execution. Our teams are experts at managing your brand-image in-store and in delivering detailed reporting on work completed.

Influence:

Through our relationships with people and retailers, we are able to effectively negotiate visual opportunities for our client partners so that they are able to achieve the KPI’s agreed, and drive sales results.

Contact us today at hello@fmi.ie and find out how FMI can deliver a merchandising campaigns to suit your needs for you!

Clients availing of our merchandising services include: