IN-Store Demonstrations

Where today’s customers have more and more choice in the retail space, the core challenge is therefore how to make your brand stand out from the rest.

FMI specialise in deploying highly effective and engaged in-store demonstrators that can bring your brand and products to life. Our in store demonstrators proactively approach and engage with customers around the products they are representing in stores, creating a buzz and in-store theatre in every store. We partner with the leading Irish retailers such as Dunnes Stores, SuperValu, Centra and leading independent chains

Where FMI differ from our competitors is in our people – we work closely with our client partners to identify specific brand and personality traits that we then look to match to our demonstration staff that we select from our nationwide panel. This ensures a wholly representative experience around brand engagement, brand activation, brand education and in store sampling.

When you book an in store demonstration with FMI you get:

  • A nationawide Ireland solution including staffing & logistics
  • A highly trained and engaged in-store team
  • Enthusiastic sales focused staff who are matched to the brand they are representing
  • A nationwide team of field supervisors to ensure consistency of standards at all times
  • High end fixtures and customisable branding options
  • Additional buy-in at individual store level through existing relationships with key store personnel

FMI continuously work with our field supervisors to ensure all that demonstrators are trained to the highest levels on health & safety, selling techniques and in-store standards. Our ‘You are the Difference’ training and development programme allows demonstrators to upskill themselves on a variety of areas and gain additional exposure to new and exciting brands.

Where a positive customer experience is vital to separate your brand from the rest, give us a call to discuss how we can bring your products to life today!

To book an in-store demonstration in Dunnes Stores please contact: or call: 014-963-399.

To book an in-store demonstration in SuperValu or any independent stores please contact: or call: 014-963-399

Clients availing of our In Store demo services include:
Dunnes and Supervalu.